Study On The Influential Factors Of Supply Chain Collabration In Electronic Commerce

The role of supply chain management in the development of enterprise gets moreattention with the intensification of the contemporary competitive environmentintensity. Supply chain collaboration has become an inevitable trend of developmentof enterprise; it can’t be ignored especially in the manufacturing enterprises.This paper starts from the various key factors that impact the supply chaincollaboration in e-commerce environment, divides the factors affecting supply chaincollaboration into six aspects: supply chain partnerships, information sharing, thedistribution of interests, conflict resolution, resource sharing and hardware-softwareinfrastructure.Based on depth discussion of various factors’ internal relations, this researchconstructs a influencing factors theory model of supply chain collaboration ine-commerce environment and put forward the research hypotheses. This paper adoptsSEM(Structural Equation Model) to verify hypothesis, and find the factors how toimpact the degree of supply chain collaboration and their internal relationship, inaddition analyzes and discusses the key ways to achieve supply chain collaboration.Firstly, the paper elaborate e-commerce, supply chain management and supplychain collaboration theory, lay a theoretical foundation in a later research for thefactors affecting supply chain collaboration in e-commerce environment.Secondly, this paper analysis the impact of e-commerce to supply chaincollaboration in detail and identify the various factors of influencing supply chaincollaboration which is concerned with the characteristics of the different stages ofsupply chain collaboration’s development.Thirdly, the paper put forward the theory model and hypothesis. According to thesample characteristic, empirical analysis of supply chain collaboration in e-commerceenvironment confirm the theory model which has been established along withstructural equation model method, including scale design, data quality analysis, dataprocessing and so on. Using AMOS7.0to work out the path coefficient between every key factors and supply chain collaboration.Finally, through discussion and analysis of the model test tesults, the paperobtained the key factors of supply chain collaboration in e-commerce environment,then presents the ways to realize supply chain collaboration.