Study On The Cooperation Models Of Reverse Supply Chain

With the increasing consideration for environment protection, people pay more and more attention to the recycle and reuse of wasted products. The implementation of the reverse supply chain offers a new way to protect the environment, the effective use of limited resources, build a resource saving and environment-friendly society. However, duo to the complexity of the structure of the reverse supply chain, its management becomes more and more difficult than the forward supply chain's. So it need the related companies to work together to achieve the effective operation of reverse supply chain. Therefore in this paper, the writer has important theoretical and practical value to the study of the reverse supply chain cooperation model.The methods of combination of theoretical research and empirical study, and combination of qualitative research and quantitative study are applied to research the cooperation model of reverse supply chain which is at the core of the manufacturer. The aspects of research are definition concept, mechanization analysis, construction model and demonstration verification and so on. The main researches are following:Firstly, based on the sustainable development, supply chain management and reverse supply chain management theory and cooperation theory, the writer systematically analyses the difficult problems and the influence factors at the core of the manufacturer in the implementation of the reverse supply chain.Secondly, three dimensions of cooperation reverse supply chain factors are formed, which are organizational factors,process factors and the external environment on the basic of studying the content of cooperation, cooperation partners and the corresponding model of cooperation and learning from the research of positive co-factors in supply chain, to build the reverse supply chain "factors-partnership" concept model. Then she puts forward matching research hypothesis, defines each of the variable and modifies the index with the help of expert advice to work out initial questionnaire. On the basic of processing the reverse initcommoncontrols data by reliability analysis, validity analysis and factor analysis with SPSS, the large-scale investigated questionnaire is right. And Structural Equation Modeling (SEM) is used to verify the recovery of 413 valid sample data, discuss and analyze the research results.Thirdly, on the basic of theoretical research and empirical study, the author uses related theories, such as the supply chain cooperation theory and transaction cost theory and so on, and combines with celestial body track theory to discuss the affection factors and the mechanism between cooperation relationship and cooperation model to build cooperation models of reverse supply chain which is on the core of manufactory based on different cooperation relationships. Then the three cooperation models are compared with each other.Fourthly, using Game Theory and Nash bargaining model and establish partition factor, according to the different partnership models of reverse supply chain and introduces of the profit distribution factors to build the corresponding mathematical model and for the most optimal solution. Finally, according to the different cooperation relationship on the reverse supply chain, the writer proposes corresponding countermeasures and suggestions for effective cooperation from the side of government and enterprise levels.Innovations of this research are mainly reflected in the following three aspects:Firstly, On the basic of empirical research, the author tests and verifies the reliability and validity of the factors which influence the cooperationship of reverse supply chain and their influence level.Through learning from the existing research achievement of the forward supply chain, a number of indexes are took to interpret the affection factors of the reverse supply chain. From organizational factors, process factors and the external environment, the three dimensions of cooperation factors are formatted to build the reverse supply chain "factors-partnership" concept model of the reverse supply chain. The statistical software SPSS and Structural Equation Modeling tool LISREL8.70 are used for statistics and analysis of data. After the structural validity tests with the combination of exploratory factor analysis and confirmatory factor analysis method, she uses structural equation model to validate each assumptions, reached the following conclusions that organizational factors, process factors and external environmental factors are all have significant positive effects on the level of cooperation. The path effect analysis shows that the support of the high-level organizational dimension, organization equivalence degrees, the benefits of the process dimension, communication mechanisms and the environmental dimension of the social system and customers work positive influence on the level of cooperation and support the original hypothesis. The compatible of the organization's corporate culture, the dependence and collaboration of the process dimension have little significant to the cooperative relationship, the original assumption does not hold.Secondly, to the core of manufacturers the writer proposes a reverse supply chain model on the basic of different cooperation ship.Based on the empirical research, the author analyses the internal mechanism of cooperative relations and cooperation models of the reverse supply chain systematically. and combines with empirical results and celestial body track theory to build cooperative relations. Then the writer proposes a reverse supply chain model that at the core of manufacturers, and that under different cooperation relationship to discuss the internal business operations processes, partner selection and evaluation of incentives and other content of the reverse supply chain cooperation model, and the propose of three cooperation models will help effective identification and management of cooperative relations between enterprises for the reverse supply chainFinally, the distribution of benefits model that based on the different reverse supply chain cooperation model is established.Applied Game Theory and the Nash bargaining model and introduced the distribution factors, the writer builds the corresponding mathematical model of co-distribution of benefits based on different partnership models. Then she analyses the three stages of the reverse supply chain cooperation in the overall interest of the best value, retail price, product recovery, retailers, third-party reverse logistics providers, manufacturers in the optimal profit and other variables, combined with an example to text and verify the model and the validity of conclusions. The research finds that the strategic alliance of strategic cooperation that the overall reverse supply chain profit came to the maximum, the price came to the lowest, the product recovery came to the highest, retailers, third-party reverse logistics providers and manufacturers were most profitable, the strategic alliance produced win-win relationship among the cooperationists, costumers and the environment.