Shanghai Huangpu River Water Tourism Industry Chain Analysis

The city couldn’t live and develop without water. With almost30years development, Shanghai Huangpu river tourism already became the leader in the domestic water tourism industry which attracts more than3million inbound and outbound tourists every year. In the" Shanghai city tourism development Twelfth-Five planning ", the Huangpu River tourism as the very important point for post-Expo Shanghai tourism industry development plan, already usher a new broad development space.This article is based on the theory of industrial organization, analysis the Shanghai Huangpu River tourism industry chain organizations. Study found that: First, the Shanghai Huangpu river tourism industry chain is mainly links from three aspects, the upper reaches of the terminal operator, the middle reaches of the cruise company and the downstream channel. This article analysis three aspects one by one. Second, on the income distribution in the industrial chain links, the monopolized buyer in the channel side put the cruise company in a weak position to obtain the ticket proceeds, only occupies a third of the share. This is also the reason why the service can’t achieve the tourist’s expectation. Third, government regulatory policies for water-related tourism industry, especially under the government-led public ticketing platform will distort the basic role of market in resource allocation; inefficient enterprises are unable to exit the market, which lead to long-term damage for the development of the industry.