The Beijing Railway Logistics Limited Diversified Business Development Strategy

At present, the Ministry of railways was to advance the implementation of diversification strategy, non-railway transport enterprises, particularly railway logistics enterprises will play an important role in the extended chain of passenger and freight services.The Beijing Railway Logistics Co.,Ltd of Beijing railway administration directly under level nontransport enterprises, mainly engaged in the logistics business, how to make Beijing railway logistics limited diversification development strategy and implementation of the strategies is the key to the development of the company. This paper to Beijing railway logistics Co.,Ltd for the study, in the actual investigation, data collection on the basis, in the following five aspects of railway logistics limited diversification development strategy and implementation strategies are discussed.(1)Simple introduce domestic and foreign business diversification research situation, this paper introduces the related theory of diversification, introduce railway business diversification development.(2)To introduce The Beijing Railway logistics co., LTD., the basic situation of business, this paper, analyzes existing problems.(3)In the present paper railway diversified management process, how to develop The Beijing Railway logistics co., LTD., the business diversification development strategy; Through the SWOT analysis The Beijing Railway logistics co., LTD., potential advantage and existing defects, clear company development bottleneck, and find out the development model, determine the strategic positioning, strategic planning.(4)Make The Beijing Railway logistics co., LTD., business diversification development strategy implementation countermeasure, consolidating and developing the core business and carry out integrated logistics business, expand business plate, speeds up the logistics base construction and so on the many kinds of countermeasures for development direction, adapt to the railway diversified development needs of the company to realize the rapid development.(5)On TheBeijing Railway logistics co., LTD. For business diversification development strategy of the implementation of the security, including the enterprise internal organization structure and management structure adjustment, to strengthen the human resources construction, strengthen the informationization construction and the enterprise culture construction, etc.