Research Of New Trade Patterns Of Steel Products Based On Bilateral Market

By the influence of international financial crisis, the steel industry of China has been badly hit. Iron and steel industry is the basic industry of our country. In a period of time, it has also been a pillar-based industry of our national economy. In the context of economy recession and sluggish demand, a series of problems of the steel-trade enterprises have arised.In the relationship of steel traders and steel supply and demand of resources of steel mills, the steel holds an absolute leading position, and steel traders have no right to speak in the steel product price, so they can’t take resources from the social stock. Based on the level of industry and policy, the trade of steel products industry is entering a strategic consolidation.With a deeper economic and social development, more and more business models have show some of the bilateral nature of the market. So based on this case, for the problem of business model to guide enterprises bussiness and practice, a relatively complete the business model system has been built. The bilateral market theory of industrial organization theory is applied in the steel industry by using methord of inductive analysis, which break the past traditional business model of steel industry and the industry-wide of the theory for the current bilateral market research. In the view of the current status of the steel industry, a business models of steel products trading platform, which have the characteristics of "bilateral market", have been built by making steel traders as the research center, and the applicability and the feasibility of new trade patterns by using the theoretical framework of "bilateral market" to argue the the bilateral trading of steel products business, has been put forwarded through the analysis from three point of view, which are customer value, profit model and operating system of business. It expands the application of industry-wide of the theory of bilateral market and improves the effect of the iron and steel trade patterns in the aim of better carrying out to lay the basis of steel trade. Finally, this paper analyse the pattern of iron and steel products trade with cases, which makes a meaningful theoretical exploration in enhancing the market competitiveness of the steel industry. The study of Chinese steel industry business model has an important role to change the pattern of our traditional steel products trade patterns and to enhance its economic development.