| Internet technology has developed rapidly,its application has penetrated into every corner of daily life,since 2016,live online platform arises at the historic moment,the operation pattern and the interactive mechanism is different,online users can directly involved,using the barrage,virtual property and the host,and other users to interact,and live "room" for real-time rendering of this behavior.The platform has the characteristics of low threshold,wide range and diversification,which can attract a large number of users to participate in it.At present,the academia and industry to the live webcast platform profit model still not enough in-depth research,this article through to the live webcast are expected platform companies profit model research,for our country live online platform companies put forward their own Suggestions.At the same time,I hope to provide some reference value to the staff who are engaged in relevant research.This paper mainly studies the profit model of Douyu Network Technology Co.,LTD.(hereinafter referred to as Douyu TV),and uses the case analysis to study the specific profit model of Douyu TV as the research example.In this paper,the profit model of China's online broadcasting platform companies is studied and compared with the mobile network broadcasting platform,the existing problems in the profit model of Douyu TV are analyzed and the relevant countermeasures are given,and the future development is also prospected.The text is divided into seven chapters,chapter 1,introduction,which mainly deals with the background and significance of this paper.This paper introduces the relevant literature review,and explains the research content and framework of the paper and possible innovation points.Chapter 2 is an overview of relevant theories,which first illustrates the correlation between the profit model and the business model,and leads to the basic definition and characteristics of the two theories,so as to lay a theoretical foundation for the study of the latter.Chapter 3 is a general introduction to the current situation and type of the network broadcasting industry in China.Based on the user behavior survey,this paper makes a general prediction of the development trend of the online live broadcasting platform in the future.Inchapter 4,taking Douyu TV as an example,this paper discusses the profit model of Douyu TV online and offline after introducing the basic situation,ecology and organizational structure of Douyu TV.Chapter 5 analyzes the Douyu TV in sequence according to the five constituent elements of the profit model,and then compares the live broadcast platform represented by the mobile terminal with yingke live broadcast,and finds the difference between the PC terminal network broadcast platform represented by the Douyu TV and the mobile network broadcasting platform.Chapter 6 summarizes the existing problems of Douyu TV and puts forward some perfect countermeasures for Douyu TV.Chapter 7 conclusion and prospect. |
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