Marketing Strategy Research On Grundfos Pump China

Pump is the transmission fluid or fluid supercharger mechanical. It will prime mover of the mechanical energy or other external energy transmitted to the liquid, so that the increase of liquid energy. Pump is mainly used to transport liquids such as water, oil, acid-base fluid, emulsion, emulsion and liquid metal overhang, etc. it can also transport liquid, gas mixtures containing suspended solids and liquids.From industry professionals of research institutions show that the next3to5years, the domestic pump industry will maintain all%～12%growth rate. In particular benefited from the country’s positive policies and the expansion of domestic demand driven, electric power, iron and steel, petrochemical, and other key sectors of the national economy and urban infrastructure needs continue to grow, China’s pump industry will be higher than2%～3%of the speed of sustainable development."West-East Gas Transmission""West-East Power Transmission""South-North Water Diversion" and the Shanghai World Expo in2010will focus on projects in countries such as the need to start supporting a large number of pump products; as readjusting the industrial structure of developed countries, China is the transfer of world manufacturing has gradually become the main battlefield, but also face greater pump room for development. China Pump Industry Association, according to projections by the year2010, gross industrial output value is expected to pump180billion RMB, sales income reached19billion RMB.Huge Chinese market to attract the world’s major transnational corporations pump to pour in investment in China, after undergone exploratory stage of study and experience accumulated stage the Grundfos Group in1995, became the main force in the investment powers.In this paper, GSH as the research object, to use the theoretical analysis with a combination of field research, first of all, the theory of marketing strategy are described for the strategic management of marketing research to provide a solid theoretical support; Secondly, the use of Porter’s five forces model of competition for water industry competition structure analysis, through internal and external business environment, SWOT, the status of the enterprise system and the future development of research, to draw business opportunities and threats facing a advantages and disadvantages; and then, based on the above analysis of the results of marketing strategies,’research has developed GSH marketing strategic objectives, STP strategy, competitive strategy, marketing strategy and services strategy; Finally, the implementation of the strategy of marketing the idea of a system, focusing on the sustainable development of enterprises made specific recommendations and measures.