Marketing Strategy For YTO Fuel Pump Co.,Ltd.

At present, oil pump and nozzle industry competition is intense in china. YTOFuel Pump Co.,Ltd. started earlier, but never doing fine and stronger, not into the oilpump and nozzle of the leading industry ranks. There are many problems in marketingstrategies, market sales and market share have been difficult to improve. This paperchooses the marketing strategies of YTO Fuel Pump Co.,Ltd. as the subject, andanalyzes the markering mix strategy available for the company in the future, to achievethe persistent development.This paper analyses the current situation of YTO Fuel Pump Co.,Ltd., and findout the problems of the company in five aspects of the product and brand, price, place,promotion and after-sales service, using PEST to analyze the macro environment ofthe company, using the five force modle to analyze the competitive environment of thecompany, using SWOT theory to anaolyze the strength, weakness, opportunities andthreats of the company. Through the above analysis, this paper classifies the productmarket, determines the target market. On the basis, this paper put forward somesuggestions on marketing strategy in four aspects of the product, price, place,promotion, proposing establishment of customer relationship management system inafter-sales service.This paper formulates marketing mix strategies in accordance with domesticdevelopment trend of industrial oil pump and nozzle industry as well as the company’sability for the company, on the basis of learned marketing theories. The result of thispaper can provide significance and reference value for other enterprises in the industry.