Research Of The Parking Developing Mode Of Shandong TC Group

TC group of Shandong is one of the fast-rising private enterprises in the mid-1990s.Giving priority to machine manufacturing industry, insisting in technological innovation,fast and initiatively innovation, we get constantly expanding scale, continuously powerfulstrength and increasingly gaining brand influence. To the beginning of2000, the mainproducts have occupied the first brand in the industry. TC group of Shandong has receiveda great many of honor and innovation award. Much of which is the pioneering technologyin China. Shandong TC group was named Excellent Private Enterprises in China,Scientific and Technological Innovation Enterprises, High and Technology Enterprises etc.Keeping in developing market, TC group of Shandong has entered into equivalentmachinery manufacturing industry since the21st century.In2002, TC group of Shandong began to develop and manufacture automaticparking equipment. As the first enterprise, TC group of Shandong has got theManufacturing license of special equipment. At the same time, TC group of Shandongrealized the great potential of parking equipment market and made a long-term Strategicplanning. With more than ten years’ efforts, TC group of Shandong has accumulated richexperience and good reputation in the industry. The quality of all products is stable. A vastnumber of various products are available. In the meantime, TC group of Shandong hasestablished a multi-channel sales network and cultivated a batch of excellentprofessional and technical personnel.The increasing number of the car, the ever-changing of consumption view,accompanying with the fast-growing parking demand undoubtedly exacerbates parkingproblems. Traffic congestion and parking difficulties exist universally in both small andlarge cities, for which the government is thinking about the solutions, and the enterprisesare looking for the new development opportunity. As a result, the automatic parkingequipment attracts more expectation and universal attention. Potentially hugemacro-market demand brings huge business opportunity for parking companies. All thecompanies hope to take these opportunities to get rapid development, and set the goodfoundation for a greater victory. Therefore, the number of new parking company keeps rising, and the business transformation to parking is also continuous. Demand decides themarket orientation. Many enterprises joined the parking industry, who greatly promote theindustry level and development, and perfect the parking industry.Representation does not mean the essence. Although Shandong TC grouprecognized the great prospect for parking development, and made a long term futuredevelopment plan, the group do not think the present development trend is quiteencouraging. A passive demand leads to a passive supply. A large number of low-endproducts with poor quality just cope with the market. Owing to the lack of the innovation,the limit of the researching ability, the missing of the government guidance, and the poorenterprise self-discipline, the parking industry makes constant repetition simply. Theenterprises do not want to see the repetition, yet it exactly exists there. There is somedeference between the parking industry people recognized and the real problems thecurrent enterprises need to resolve. It needs the enterprises to overcome the difficulties bythemselves as well as the national policy guidance to eliminate the deference.It is true that the automatic parking plays a significant role in solving the trafficcongestion and changing the traditional parking structure. The parking development iscomplexity because of the mismatching industry, the unstable quality and thephenomenon that the seeming huge market cannot reflect the real usage. Therefore, underso-complicated competition situation, it is quite necessary to research the parking industrydevelopment model, which relates to not only the long-term healthy development and theimprovement of the whole industry level, but also the ability to promote the parkingindustry as a whole.Shandong TC group keenly realized the imbalance between the market demand andindustry development which is either low-end competition or price competition, both ofthem being not favorable for the enterprises and industry development. To change theabove situation and to get a better development of themselves, the group prepares toadjust the parking development structure completely, strengthen the analysis on theindustry, research the market demand, and make industry development plans to adapt themarket, and guide the industry rapid development.Since January1,2011, Beijing implemented the rule that one must apply for the license plate number on the internet before buying the car. It marks that the number ofcars swells. A substantial increase car number seriously increases the burden in cities,causes traffic congestion and the city chaos, and may cause other negative effects to citydevelopment. In our daily life, we deeply feel that the parking have become a socialproblem. How to solve the parking or traffic problem has become the realistic issueadmits of no delay.The increasingly prominent parking problem brings an enormous businessopportunity for Parking industry. The Parking industry of Shandong TC group steps into astage of rapid expiation and expanding production scale, greatly improving production.What’s more, the revenue of Shandong TC group has kept rising for many years, and themarket occupancy quickly ranked the top five positions, and presents a good developmentmomentum. But competition exists everywhere. A large busy market demand stimulatesnew technique, new product and new derivative industry. In such a complex and livelymarket situation, there are many problems facing the enterprise, such as how to constructthe section frame, how to establish a marketing mode, how to establish brand position,how to become bigger and stronger and so on. Through the analysis of the condition ofthe business and industry environment we explore development mode of auto parkingsection, formulate the enterprise development strategy, in order to maintain the long-termrapid development and to achieve strategic objectives of the enterprise.