Break Through The Life Insurance Industry Increase Bottleneck Of Research

For life insurance, human are important resources. Life insurance people said, the team isthe cornerstone of survival. Lifeblood of the life insurance operations of "fate" is theOrganization.growth is proof of life insurance organization alive, only effectively and fully todynamic growth organization. However many life insurance companies spend to increase costs alot, much of the effort is also very large, but received the effectiveness it is very small, there willeven be "insolvent", all new human is less than the full year loss of manpower. Growth is vital tothe life insurance industry. Analysis of operating experience from life insurance, consider a salesdepartment in looking to the future with confidence and determination to win, then in themanagement of the sales department in the past, its growth capacity and methods must besuccessful. A sales department, human, high quality conditions are required to directly drive thecompany’s per-capita rate of premium, the performance, activities, determinants, such as moraleand renewal rates. Human resources are central to the life insurance business. However whileincreasing life insurance marketing personnel in high loss rates, marketing mobility withincreasing frequency to be restricting the sustainable and healthy development of China’s lifeinsurance industry a huge bottleneck. Insurance in China at an early stage of development, allalong was called the Sun by both inside and outside the industry, but growth is indeed the mainbottlenecks hindering the development of the industry. Causes main has following several points:Marketing staff growth failure leading to increased confidence frustration is no longer;performance master believes that increased growth will increased themselves burden refused toincrease human; company for competition implementation "human wave tactics" reduced growththreshold, every people on increased led to loss rate increased; company no formation good ofgrowth atmosphere, led to marketing personnel growth wishes not strong; marketing personnelgrowth skills training enough, led to growth method skills insufficient; blind wishing led to newpsychological drop too big, loss caused market negative effect and so on.In the case of international and domestic economic situations are not too optimistic,marketing teams from growing too quickly, could increase insurance marketing system has notbeen brought about by streamlining or exposure problems. High loss of life insurance marketingpersonnel have a significantly negative impact on insurance companies and even entire industries,but because of personal marketing channel business model more robust, is that more growth bythe life insurance companies generally value the channel business is relatively high, stablerenewal premiums guaranteed the steady growth in premium income. Professional agents, insurance brokers and other channels, because it has not been formed the core competitiveness,compared with insurance personal agent channel, does not have a clear competitive advantage,on the scale of operations is relatively low at all times. So, some time in the future, personalrepresentation of the development of China’s life insurance industry remains the main force.While life insurance marketing personnel have continued expanding, but the wastage rate of lifeinsurance marketing personnel also remained high, judging from the China market, insuranceagent about one year retention rate averages about30%.The current life insurance salesman number increased year by year, individual marketingchannel is still the important marketing mode of life insurance premium income. But lifeinsurance agent turnover rate is high, recruiting difficulty is current enormous problems inplaguing life insurance company. This article begin from the traditional recruitment role andsignificance, through the analysis of the current marketing team ’s actual situation, analysis themain reason of increasing difficulty in life insurance market.Through the traditional recruitmentmethod, putting forward by the means of science and technology to broaden the recruitmentapproach, combined with the recruiting actual case of the life insurance company, this articleseek method of breaking through the bottleneck of recruitment.