Affecting Farmers "Home Appliance To The Country"Policy Satisfaction Factor Analysis

From February1st,2009, the government carry out\"home appliance to the country\" policy in the nationwide implementation for4-year,in response to the international financial crisis and to stimulate the domestic demand, and this policy has been close to the end now. The relevant departments of the government are considering the matter:how is the effect of the policy implementation? the policy is to stop or to continue until the time limit,? As is known to all, the satisfaction of the farmers on\"home appliance to the country\"policy is the key to success.Because the farmers’satisfaction on\"home appliance to the country\’policy will produce the buying behavior, it is deciding that whether the\"home appliance to the country\" policy can get the expected effect. Therefore, from consumers-farmers’view who are the biggest beneficiaries of "home appliance to the country\"policies,we can consider the area from which can optimize\"home appliance to the country\"policy, in order to improve farmers’satisfaction.Therefore, with the help of the satisfaction degree theory and the comprehensive utilization of descriptive statistics analysis and multiple regression analysis, this article selects the farmers of jiangxi province for investigation object, and studies the farmers ’satisfaction on\"home appliance to the country\"policy and its influencing factors,and draw the following conclusion:(1) now,the satisfaction level of the farmers from jiangxi provinceon on\"home appliance to the country\"policy\is not very high, the average is only4.91(the total score is seven points). Therefore, the author thinks that the farmers’satisfaction on the policy should be raised.(2) this article analysis the factors which can influence\the satisfaction degree of’home appliance to the country\"policy through empirical,\and using few son policies of "home appliance to the country\"policy as variables,and society, population characteristics and geographical environment as the initial variable, aiming to path analysis, in order to reveal the process of effect of the initial variables and the middle variable to the satisfaction degree of home appliance of the countryside policy. Research is found that subsidies subsidies proportion policy, subsidy way policy, limit policy, the highest price policy, four year period policy, price regulatory policies, market fraud regulatory policy, after-sales service regulatory policies as a home appliance variety policy are directly influence the farmers’satisfaction on\"home appliance to the country\"policy Among them,"country home appliance subsidy way police has the greatest influence and its standardized regression coefficient is0.386, the second is\"home appliance market fraud to the country regulatory policy\",and its regression coefficient is0.313. And except the household television signals, water supply normal situation, the convenience of buying home appliance, the understanding level of the policy among the initial variables can directly influence the farmers’satisfaction on\"home appliance to the country\"policy, householders’age, education, family structure, family income level is affecting the farmers’satisfaction to\"home appliance to the country\"policy through the middle variable.Based on the above research conclusion, this paper puts forward the following policy recommendations in order to improve the satisfaction of the farmers on\"home appliance to the country\"policy o:(1) simplify the subsidy way of home appliance to the country.(2) explore the diversity of home appliance countryside policy supply way,actively in order to meet different age, cultural level, family structure and income level of peasant household demand, not for all the farmers are a\"one size fits all\" policy.(3) increase the construction in rural infrastructure.(4) intensify the market fraud supervision on the product of home appliance to the country.(5) intensify the home appliance of countryside policy propaganda.(6) strengthen the country home appliance channel construction, the farmer’s purchase of convenience.