The Brand Construction Research Of Turpan Grape Processing Products

Following the globalizing and attending to WTO of our country, inland market opening is increasing. Market competition pattern and the characteristic is also having new change, the emulation moves toward the brand from the product. Namely market emulation performance to take brand as predominant factor, brand decides product’s emulation position, the brand marketing represents are market’s development direction. Nowadays of agricultural product trade globalization, the agricultural product establishment brand, walks the road of grab international market brand marketing to become new road which must be taken of the market competition, But by outstanding quality the world-famous grape production has also similar problems. The agricultural product brand is not as strong to became a restriction to Turpan area agriculture sustainable development is a key aspect. Turpan has the advantageous natural condition, suits to growth of grape, the grape is the Turpan’s characteristic dominant resource, what how to transform Turpan’s grape industry is the commodity superiority and favorable. This article unifies Turpan’s grape industrial development the characteristic, aims at the Turpan grape product brand marketing to carry on in-depth for the first time the theoretical analysis, Research agricultural product brand marketing development’s adding of added value to agricultural product is tallies the modern agriculture, Proposed that has the Turpan characteristic grape product brand marketing developmental strategy goal and countermeasure proposal, provides the instruction for the practice. This article unifies the theory and practice of the Turpan area, Through the current development of summarizing Turpan area grape product brand marketing, The characteristic is studies the basic rule of its development, to Turpan area grape product brand marketing’s health, The fast and smooth development good assistance function has certain guidance and feasibility. This article seeks the Turpan area agricultural economy development’s new mentality and new angle of view, inquired about that the promotion agricultural production development, enhances increasing peasants’income becoming rich new way to provide the reference. Establishes the Turpan grape product brand construction system to have very great economic efficiency and social efficiency.