Research Of Kmy’s Development Strategy

Being as the engineering technology company restructured from traditional design institute, KMY encounters with the best market opportunity in the history, but also puzzled with series of the internal problems at the same time. Facing with the daily-increasing competition in the market, the company must work out the development strategy aligning with both the company own situation, but also the market requirement for continuous improvement.This article studies the development strategy of the KMY Company from four aspects, organization chart, human resources, technology&qualification and informationization. Firstly, it briefs the macro environment, industry and the competition trends which KMY company working at as well as the basic information of the Company’s internal resources and competition, then further elaborate the development opportunity, threats, strengths and weakness of KMY Company by methodology of PEST and Potter’s five force model, and finalizes that the Company shall adopt the Reverse Strategy via SWOT analysis. At last, it also proposes the future development target, thinking, strategy security measures and implements key points of the KMY Company based on the former analysis.