Jiangxi Unicom3G Business Development Strategy Research

With the popularization of mobile communication, data business growth, the issuance of3G licenses, the outbreak of3G mobile terminal,3G entered the gold period, mobile Internet era has come, but it all makes industry the scope and scale of qualitative change. In the voice business basic homogeneous background, the three major domestic telecommunications operators to expand their consumer market share, started by the past " the pursuit of new subscribers " to "the depth of customer value transformation of development stock ", the competition is focused onto the users can meet the high speed access, multimedia, personalized and diversified demand of3G service market.In the new market environment, communication operators in3G business market competition to occupy the initiative, will undertake scientific business development strategy research, through reasonable market analysis and effective customer communication, master and meet the needs of users, ultimately enhance the attractiveness and cohesiveness of the user, further enhance the competitiveness of enterprises.The Jiangxi branch of China Unicom as the research object, combined with modern communication technology, marketing management, core competition theory, empirical research, and current environment adapt to Jiangxi Unicom3G business development strategy and marketing strategy of Jiangxi Unicom, hoping to guide and give full play to its own advantage, avoid inferior position, taking3G as the springboard in the province the telecommunication industry is new round of competition to occupy a favorable competition pattern, narrow the gap within the industry, and realize the scale, sustainable development, to become the industry’s most outstanding provincial branch and for other telecommunication operation business3G Market Research and marketing strategy to provide reference and reference.