The Market Competitive Advantage Study Based On The Endogenous Theory Of China United Assets Appraisal Group(Shaanxi)

The assets evaluation company is a professional intermediary service organization which provides the assets evaluation services to various beneficiaries.In our country, the modern asset evaluation is developing by the opening-door policy and enterprise reform and socialist market economy,now which is growing fast with the high speed of the market economy. As an important intermediary organization to provide the asset value assessment services,the asset evaluation companies have a larger effect and influence. Even though the evaluation business is developing rapidly, there are many deep-seated problems, all these problems are refer to the survival and development of the enterprises.The China United Assets Appraisal Group (shaanxi) is a professional assets evaluation company, which was established according to 《measures for the administration of examination and approval of asset appraisal institutions》 of Ministry of Finance in October of2006. All businesses of this company have be developing stably from2009, but the speed is slow, and the cost is increasing constantly. At the same time, there are more and more pressure to the company from the financial crisis and the rapid changing of the economy environment and the uncertainty of client.The author is trying to find a practical solution and help the company establish the long-term competitive edge, finally to accommodate the changing market environment.Through the methods of survey research、factor analysis、literature induction and system analysis,and based on the theory of the others, the author deeply researched the advantages and the disadvantages of the company, reviewed the resources superiority and the activity, and proposed to build the internal governance mechanism which reflects the spirit of "unite as one" to establish the competitive advantage of the market. A practical and creative internal governance mechanism which is designed carefully and operated easily can not only protect the existing resources of the company, but also attract the resources in the future, by this way, the company can seize the first chance of the market, exceed the competitor, and obtain the final success of the market competition. Based on the total analysis of existing physical resources、 organization resources and capacity resources, the author proposed three methods to intensify the internal corporate governance ability, namely improving on ownership structure、establishing quality control mechanism of risk-oriented and internal incentive mechanism of people oriented. The perfection of the three mechanism will promote the internal corporate governance ability wildly, it will create better competitive advantage of the market than others. In addition, thinking about the long-term competitive advantage,the author proposed a new thought of knowledge innovation and technology innovation. The spirit of "unite as one" is reflected through the whole paper, the author considered a evaluation company should be a united organic entirety, in this way, it can shape its own core competence. It’s a necessary choice for a evaluation company to enhance the internal governance and promote the comprehensive competitiveness.,it’s also the marrow of the core competence.