Xi 'an Gk Real Estate Advertising Media Strategy Optimization Research

Real estate advertising media is an information dissemination carrier which is dependent on the real estate industry, its design ideas, launch means, strategy and cost budget must adjust to the development of real estate industry. In recent years, the Chinese real estate market growth slower by government’s combat and suppress. Affected by this, the traditional real estate advertising media strategy exposes the lack of self adjust and sensibility.Because Chinese real estate industry is very important in China urbanization process, Government formulated a series of rectification measures to promote its healthy development. In this case, the real estate advertisement strategy should change the traditional advertising strategy of the product propaganda, must be redesigned, to become more closer to the market, meet consumer demand.Based on the Chinese real estate market experience and depend on real estate advertising media market as the research background, this article use advertising media strategy theory to analyse strategy, competition, target consumers to find the advantage of GK Real Estate Advertising Company Then combined with the actual operation of advertising media, design the strategy for GK company.This article is not only for GK Real Estate Advertising Company proposed the guiding opinions, but also discussed local real estate advertising media company how to optimize strategy.