Implicit Communication Studies Of Modern Chinese Real Estate Advertisements

This article focuses on the artistic treatment in the context of consumersociety the relationship between real estate and consumer, and from theperspective of advertising and psychological consumer research focuses on thehidden real estate advertising and consumer communication, thus excavated thereal demands of consumers. The real estate ad blind pursuit of short-term effectswithout having to take care of consumers hidden psychological demands change,this is the real estate industry and consumers more harm than good. Real estateadvertising in the course of its development reflects a number of disadvantages,which not only the industry’s sustained development of real estate ads blocked,still to some extent by the great damage the interests of consumers, whichrequires the real estate industry it is necessary to adhere to the true nature ofadvertising, but also to comply with the market economic order, to fully playtheir role. Therefore, the real estate ads to the demands of the scientific wizard,continue to walk in the road of healthy and sustainable development. Respect theimplicit demand of consumers related to the real estate industry, the key to thefuture development of conscious application of scientific developmentperspective to rationally guide the direction of development of real estate ads,analysis of the psychological needs of consumers from the hiddencommunication angle, and thus improve the overall housing the development ofthe real estate industry is very necessary.With the acceleration of the process of urban modernization and the arrivalof the information age, the competition of China’s market economy surging, thereal estate industry has grown up, while also facing greater opportunities andchallenges. Living standards for consumers in the continuous improvement ofconsumer psychology occur corresponding changes, mainly to the increasingrequirements of housing quality and living environment has become a new wayof life aspirations and spiritual pursuit, the Housing The real estate industry, theform of a new type of communication with the consumer, namely recessive communication.Article based on the case of real estate advertising, the use of the datacollection method, inductive analysis, drawing on the comparative methodinstance of profiling, and the combination of advertising and consumerpsychology as the theoretical basis of implicit communication problems in thereal estate advertising made more in-depth research, this paper discusses the twoways. First, through case resolve the hidden aspirations of consumers of modernreal estate ads in the development of diversified consumer psychology from theadvertising point of view, consumer demand on the natural environment, theidentity of the building itself, the concept of life the idea of respect to show offtheir wealth, psychological emotional appeal and other aspects to explain thepsychology of consumers at different levels, this hidden communicationproblems in the study of modern real estate advertising is a great practicalsignificance. Second, research papers to the psychological demands ofconsumers, explore the metaphoric symbol in the real estate ads to build and use,and how to tap the advertising metaphor, so that consumers have access to, andreceive more reliable and true information. The article also analyzes real estateads in the development of implicit social attributes and cultural attributes ofadvertising is how to guide consumers’ outlook on life and values. In the spreadof the context of consumer society, to explore the real estate advertising andimplicit interaction between consumers, express their hidden meaning behind,have become the focus of the hidden communication of real estate advertising.