Shandong Realcan Pharmaceutical Co.Ltd.Basic Medical Marketing Strategy Research

In this paper, through the national medical system reform policies, national system of essential drugs and basic medical supply security system to the national policy analysis, especially for the achievements of basic medical system implementation process and the analysis of Shandong based medical market, according to the national policy adjustment, combined with the actual market situation and the status quo of the company, by understanding the downstream customer needs, develop on the basis of market company basic marketing ideas and plans. Aimed at the company’s marketing team to determine the target, put forward the working train of thought.This paper mainly uses the PEST analysis model, marketing environment and marketing combination strategy and4P strategy, combined with the author’s actual work and firm department is real circumstance, the longitudinal contact social development, industry development planning and competitive environment, put forward company foundation the cause of medical department to the product strategy, price strategy, promotion strategy,place strategy, As well as security marketing strategy is able to carry out the organization security, financial security, cultural security, human resource security and management security.