Zhangqiu City Trademark Strategy Research

Market competition by price and quality competition to brand competition and market allocation of resources to keep the brand focused. Implement trademark strategy, development of brand economy (trade name, commonly known as "brands", is an important part of the brand, is the law of the brand, trademark and brand in this topic similar), and enhance the core competitiveness has become the consensus at home and abroad. Promote trademark strategy is to enhance the capability of independent innovation, transformation of economic development of the internal demand; is to enhance the core competitiveness to meet the challenges of the international financial crisis, the inevitable choice; more is to optimize the industrial structure, enhance the development potential, build brand strengthening the city’s urgent need to. Implement trademark strategy, conducive to the development of the Zhangqiu dominant industrial clusters, industrial structure, accelerate the transformation of the mode of development, the Zhangqiu the resource advantages, special industries advantages and further transformed into brand economic advantages, enhance the development potential, to promote the economic structure upgrade, bigger and stronger the Zhangqiu economy, enhance Zhangqiu comprehensive strength and the objective requirements of the city’s image and the inevitable choice.By searching the literature, the implementation of the strategy of foreign trademarks, many scholars on the role in promoting discussion of trademark strategy for economic development and regional trademark strategy summary grasp. A large number of literatures, broaden their horizons, and at the same time learn from the advanced experience, to analyze the existing problems. Access to the Zhangqiu trademark in recent years the development of relevant data, and the registered number, registered structural comparative statistical analysis, a clear Zhangqiu to implement trademark strategy has achieved results and problems, in-depth discussions. Analysis put forward specific initiatives to promote the development of trademark strategy, and brand awareness, professionals, and trademark use and protection of the aspects proposed in this paper.The subject innovation is to start from the Zhangqiu geographical characteristics, industry and resource advantages, both macro-analysis of trademark strategy leading role in economic development, but also more prominent at the micro trademark strategy of regional; both trademark strategy CPC of the issues of principle, without losing sight of the characteristics that should be considered as a case. In the course of the study of this subject, on the one hand, is certainly the current development result, see the good momentum of development, on the other hand through the analysis of the problems and pointed out that specific measure.Based on the Zhangqiu actual development of this project, an overview of the current development of trademark strategy Zhangqiu-depth analysis of an urgent situation, make great efforts to tap the local characteristics of trademark words, to develop in line with regional characteristics, and effective development of trademarks planning, fully grow and develop brand economy, to guide the majority of market players pay more attention to independent technical innovation, to encourage and promote from the high energy, low-skilled, low-level and low efficiency to high-tech, high efficiency, with independent intellectual property rights change the direction of enterprise product competition from low price to high-quality, high-quality and competitive brands and other intangible assets on transition to further promote and optimize the industrial structure and accelerate the formation of the city’s dominant industry cluster, has a certain theoretical and practical significance.