The Strategy Research Of Regional Brand Drives Of Economic Development

With the developing of marketing economic the arrival of global economic integration began. Every country and every region has evolved from simple commodity competition to brand competition era. Brand is the result of market competition, also is the enterprise in market competition superiority manifestation. Brand directly affects the enterprise in the market competition success or failure. Instead of speaking of the enterprise, the region, the brand has become a regional economic strength index. In today’s fierce market competition environment, regional brand in the development of regional economy plays a more and more important role. Brand as a symbol of development for a region, the regional economic impact is immeasurable. The regional brand is a industrial cluster after long-term development of precipitation down results. Brand strategy has become the main strategy of regional economic development. Regional brand strategy can not only optimize the regional industrial structure, promote the effective allocation of resources within the region, but also to create a new situation for the development of region.Various countries and regions using the regional brand to promote economic development method are different. Therefore, from the difference between draw useful experience contributes to the development of Northeast China regional brand, to promote the overall economic development of Northeast China. This article through the analysis of various countries and regions in order to promote the development of economy and the implementation of the regional brand strategy of regional brand in Northeast China find out the suitable development way and method. Based on the regional brand in Northeast China to promote economic development present situation research, through the analysis of regional brand strategy and the relationship that region economy grows, point out Northeast China saves the implementation of regional brand strategy significance and the role of. To identify suitable for Northeast China region brand development strategy. This paper will be in Northeast China how to use regional brand more thorough, more optimization to promote economic development and provide the reference.