The Research Of Strategic Alliance Of Enterprises In Zhejiang On International Engineering

The construction industry is one of the competitive industries in Zhejiang province. In2011, the total value of the output of the construction industry was146.6billion Yuan, accounted for12.5%of the national output of the industry, and ranked second of all the provinces. But the output of the international engineering in year2011, Zhejiang only reached2.899billion US dollars, accounted for2.8%of the national output. The extraversion degree of the industry in Zhejiang is still at a low level, and the pace of the Going Aboard needed to be increased. In view of the high risks of the international engineering, the constructing of the strategic alliance of enterprises favors producing the advantages of member enterprise while sharing the risks, and bringing along the relative industries such as labor service, manufacturing, international trade and service industry. ZCIGC(Zhejiang Construction Investment Group Co. Ltd.) has made some pioneering efforts in this respect. This article tried to find the practical methods constructing the strategic alliance among enterprises from Zhejiang.The article briefly introduces the theories related to the strategic alliance of enterprises, summarizes the domestic and abroad researches. After analysis the current situation of international engineering, and the advantages and disadvantages of construction enterprises in Zhejiang expanding their bushiness globally, and proposes the idea of constructing the strategic alliance of enterprises in developing international engineering. The article studies the formation process, business goal and proposed target market of the strategic alliance. Based on the fact that ZCIGC had made some successful exploration and practice work of strategic alliance in the international engineering market in Algeria, north Africa, the article proved the necessity and practicability of the strategic alliance of enterprises.