The Whole Business Environment Of GX Mobile Park Service Customer Research

The Ministry of industry and information technology of3G licences, thecommunications industry competition especially the whole business competition isbecoming increasingly fierce, parks has been used as a focus of competition in themarket, but China Mobile GX branch in the business environment of the park in thedevelopment of the market, how to stabilize and develop Park customers, innovationand development mode of operation, efforts to seek profit space, GX has become theurgent task of mobile. This paper mainly studies the GX mobile Park customer marketin the business environment of marketing services, analysis and assessment of the GXRegional Park customer market of internal and external factors, and the maincompetition in the market environment, combined with the park customer SWOTmatrix analysis, proposed in the GX Park customer stages of marketing service systemconstruction and concrete measures, demonstration effect. The main research workcarried out the following:First of all, through the GX Park customer characteristics and present situation ofdescription, proposed GX mobile Park in customer facing marketing service problem,how to solve the fiber embedded, how to develop the new customer, how to upgradethe value of customers and maintain, how to maintain the channel advantage, how toovercome difficulties, how to reduce the new terminal net ratio analysis and researchfor the next phase of the park, phased marketing service system put forward theproblem.Secondly, through the GX mobile Park customers internal and external factors areanalyzed, using the Potter five forces model analysis of GX mobile Park customermarket competition environment, to study the park stage marketing service systemprovides the basis of theory and practice.Combined with GX Park customer characteristics and problems, internal andexternal factors of the main competitive factors, based on the GX mobile Parkcustomer SWOT matrix analysis to construct the whole business environment of GXmobile Park customer phased marketing service system of specific ideas. GX Park customers can be divided into construction period, development period, mature periodin the three stage for the key marketing service.Finally, through the park stage marketing service system building ideas, combinedwith GX mobile technology and labor-intensive two parks have carried out work,proposed the whole business environment GX mobile phases marketing service systempolicies and measures, at the same time, through the Tianfu Software Park, FoxconnPark examples to demonstrate, from replication and benefit two respects proved Parkcustomer phased Marketing Services extension value.