Shouguang Vegetable Industry Development Countermeasure Research

As the home of Chinese vegetables in Shouguang，vegetable production has a longhistory, the Ming and Qing Dynasties, it has well-known brands. After nearly20years ofdevelopment, Shouguang Vegetable initially established a perfect market system, saleschannels, to leading enterprises as help to drive the process of internationalization pattern.Through the organization of the Thirteenth International Vegetable Science and TechnologyFair further improve the Shouguang Vegetable visibility and influence. Shouguang VegetableIndustry Development theoretical research is still in a weak link, and this has to a certainextent, this has hampered the development of Shouguang vegetable. With the in-depthdevelopment of economic globalization and regional economic integration, domestic andinternational cooperation and exchanges continue to strengthen and accelerate the pace ofindustrial upgrading, Shouguang vegetable industry is also facing a number of challenges:vegetable brand competition intensifies, vegetables urgently need to improve the industrialchain, capacity for independent innovation strong, especially with independent intellectualproperty rights of few seeds, vegetables, food safety issues have become increasinglyprominent, ecological and environmental protection long way to go. These are the vegetableindustry development is urgently needed to solve the problem. Especially in recent years, withthe the consumer consumer demand continues to improve, vegetable products a higherdemand theory lags behind the needs of the developing reality, has become urgent to solve theproblem. This article intends to do Shouguang Vegetable Industry Development combingrestrain Shouguang Vegetable Industry Development at the same time do some research toexplore, to play a positive role in promoting the Shouguang Vegetable Industry Development.Papers mainly from four aspects: the first part is combing the history and status quo ofthe Shouguang Vegetable Industry Development; second part of Shouguang vegetableindustry SWOT analysis; The third part of the research and analysis of domestic andinternational experience in the development of the vegetable industry; Part IV ShouguangVegetable Industry Development Development Strategies.Shouguang vegetable industry, the following conclusions: First, to further integrate thethe vegetable industry chain, strengthen financial security support system construction, building developed warehousing and logistics, accelerate the construction of technicalpersonnel. The second is to strengthen independent R&D capabilities, Pei Tai Pei strongvegetable seed industry, change the seeds dependence on imports of the status quo, and striveto gradually replace imported varieties, solve some foreign "foreign species" in the domesticvegetable seed industry monopoly, reducing farmers’ planting the cost to build the vegetablesChinese core. Third to build Shouguang Vegetable of Things. Things technology is thedevelopment trend of the vegetable industry in the future, construction the Shouguangvegetable of Things, vegetable planting, management, storage, transportation, sales for theentire monitoring and retrospective quality information technology to build a moderninformation service system. Fourth, the implementation of the agricultural brand strategy toaccelerate the pace of development of vegetable brand, adhere to the road of branddevelopment, brand by industry and product upgrade and improve the added value ofvegetable products, to create vegetable cultural soft power, improve the internationalcompetitiveness. Fifth, to cope with the new challenges of environmental protection, to buildan ecological vegetable garden, vegetables, rest assured that the production of greentechnology to improve the ecological service function and landscape values, to promote thesustainable development of the Shouguang vegetable industry.