Analyzing And Improving Refrigerator New Product Development Process Of HK Company

As the international economic integration, the market competition becoming more andmore intense and the product life period being shortened drastically, clients’ demandsbecome more diverse and individualized, showing higher demands about the function, qualityand performance of the products. Therefore, the companies should develop new productscontinuously and push them to the market rapidly to meet the needs of the market, by whichway to pursue their own value growth and development.HK Company as the domestic refrigerator industry leader is the key national high-techenterprise, with technical level and product quality preceding in the trade. As the constantgrowth of the company and the task of developing new products becoming heavier, theoriginal development process can’t meet the needs. By summarizing the theory and methodof management of new products development at home and abroad systematically andanalyzing the problems of HK Company’s present product development process, this articleraises the target of optimizing new products development process.By building up the IDEF0model of new product development process, applying ASMEmethod to quantify the time spent in different activities and find out the non-value addedactivities in the process and using ABC method to calculate the actual cost of the process, wecombine the structure adjustment as well as the system improvement and establish a newproduct development process in line with the company development strategy, realizing thegoal of shortening product development period and reducing the development cost, puttingthe new product to the market in a faster and better way.