Fresh Vegetable Supply Chain Research In Dazhang Chain Superstore Of Luoyang City

As Quality of Life improved, we have more and more requirements on raw vegetables offered by chain superstore.We hope to consume safe, diversified and nutritive raw vegetables day by day. Dazhang Chain Superstore owns the most amounts of stores and passenger volume in Luoyang. Managed by Dazhang Enterprise Co.,Ltd., Dazhang Chain Superstore is national designated mating point of farms and stores,whose raw vegetables service is closely bound up with life quality of citizens in Luoyang. So, investigating and researching management of Luoyang Dazhang Chain Superstore,raising solution for problems, is the best method to meet customers’requirements and improve competitiveness from supply chain.Guided by modern logistics of agricultural products and theory of supply chain, by real investigation and interview, this article states summary of operations of fresh vegetables of Dazhang Chain Superstore in Luoyang city. Combining with modern marketing, adopting theory of customer demand and questionnaire investigation method, we investigate degree of customers satisfaction from point of view of customers. We find citizens of Luoyang city think poorly of fresh vegetables of Dazhang Chain Superstore, mainly because of disadvantage of price, low value added and bad service. By investigating practically and deeply, we find supply chain management of Dazhang Chain Superstore have5problems in purchasing, logistics, stock, information and distribution centre.Using advanced supply chain management,customer demand management at home and abroad, bounding production and sales directly,strengthening supplier management, speeding up logistics standardization, improving inventory management,unifying information system, perfecting FFDC,using six sigma supply chain appreciation, we come up with optimization strategy for supply chain of fresh vegetables of Dazhang Chain Superstore.