Research On The Influence Of Perceived Environment,Organization Internal Environment And Knowledge Conversion On Entrepreneurial Orientation

In the background of rapidly changing competitive environment of economic globalization, more and more business are looking for effective ways to maintain the vitality and flexibility, and therefore entrepreneurial orientation research received extensive attention. Existing studies shown that entrepreneurial orientation play a significant role on promoting firm performance. So the questions such as how to establish entrepreneurial orientation or what factors may impact it become the new focus in this field. Related researches abroad are still in its infancy, and domestic study is scarce. Based on extensive literature, this article tries to explore it from two perspectives which are external environment and organizational factors. Based on data processing and analyzing of309quaestionnaires, this articale used empirical research method to test the influence of perceived environment, organization internal environment and knowledge conversion on entrepreneurial orientation, and discuss the intermediary role organization internal environment plays. The results of the study showed that part dimensions of perceived Environment (perception of market mutual condition and perception of industry attractiveness), part dimensions of organization internal environment (managers support and job autonomy), and knowledge transformation (socialization, externalization, combination, and internalization) have positive influence on entrepreneurial orientation.In addition, this paper verified the part intermediary role of internal environment, including management support and incentives, which from a certain extent explained the mechanism of the influence of external environment on the enterprise internal behavior.Finally, the conclusion of the research and the innovation point was summarized, and put forward suggestions for enterprise management.