The Research Of Local Foundry Enterprise Independent Brand Creation Path

In the global economy in the process of continuous integration, our country rely on OEM business development enterprise is facing huge challenge:low labor cost advantage, resource advantage gradually disappear; In the long-term OEM process, technology is multinational chain main low-end locking, management ability is low, only get low profit. This makes the development of foundry enterprise by great obstacles, facing the severe transformation. Create independent brand is the generation of labor enterprise development good path, in line with the enterprise long-term development requirement, and can fundamentally improve the competitiveness of local enterprises.Based on the generation of labor enterprise independent brand creation path on research, in a certain amount of domestic literature reading, on the basis of analyses and summarizes the generation of labor enterprise independent brand to create the main mode; According to the characteristics of various model constructed foundry enterprise under its own brand name of the specific path for foundry enterprise according to the characteristic of oneself choose appropriate brand creation path provides reference; Analyzed the generation of labor enterprise under its own brand name of the influence factors, and through the empirical analysis on the main factors of influence to the test and draws a conclusion, further indicated the generation of labor enterprise independent brand building should have the conditions and ability; The last generation of labor enterprise respectively from their own point of view and the government put forward a brand OEM enterprise measures and Suggestions.