| In recent years, China’s automobile industry is developing rapidly,and has got aremarkable improvement.But behind the prosperous development in the carindustry,more and more people, especially the experts, scholars and those who are majorin automobile industrian have become deeply confused and worried about the area.Having Gone through the cooperation for more than20years,the strategy ofgetting technology by market exchange and like to bring up local brand in this way hasalmost failed.Now there are few china auto company can run without cooperate withabroad company.Where is the way of China’s automobile industry The future in thefuture?In this thesis we will discuss the state of domestic and international situationinvolving the shape factor,To analysis the disadvantages in present situation of thedevelopment of China’s automotive industry.As well as explore a way for theIndependent brand of China.At the beginning of the reform and opening up, automobile designed by France, theUnited Kingdom, were accepted.and the cars from Germany, Japan’s conservative wereseeked hotly. It’s not just fromthe problem of sales strategy,but the one thousand yearsof Chinese culture.We can draw a conclusion through the analysis of the shape,with theprogress of the tmes and development of the science,in the trend of the improvement ofcar industrialization,A Automobile company must focus on the shape of the car to winin the market.We can find that in the history of development in auto industrial,our governmenthas played a important role in the begining. If not government put forward thedevelopment of the car industry,and call for strengthen the auto industry,only depend onthe market’s pulling,the development must be slowly.so govement exactly had helpedthe development of car industrial.But now the govement should not paly its role by urgeand give command but should guide.Otherwise it will take the car enterprises into atrouble.The next10years China’s auto industry must get remarkable development. Theindependent brand enterprise should occupy the half market in the auto industry ofChina. For this strategy basics,we should try our best to get rid of cooperate. firmlybased on China; strongly enoufh go to the world. |
