E-commerce Website Evaluation Based On Cloud Model

The rapid development of electronic commerce has became a modern enterprise e-business infrastructure and the best information platform of enterprise which to develop the electronic commerce activities, therefore the construction of the e-commerce website be valued by more and more enterprises. To enterprises, e-commerce sites can promote their products and the spirit of enterprise, can give the feedback and the demanding of users and market products. For users, e-commerce sites can provide the enterprise, product and service information, help users to purchase goods. To manufacturers, electronic commerce website can give the feedback of users’consumption habits and demanding to the manufacturer, help manufacturers to product and market the specific production, upgrade the industry and make a profit. Therefore, the construction of E-commerce website with the modern enterprises characteristics get more and more enterprises’attention. By the evaluation of enterprises can effectively promote the electronic commerce website’s development and improvement.In recent years, many domestic and foreign experts and scholars has analysed the evaluation of e-commerce web site, put forward some electronic commerce website evaluation model and index system which has reference and research value. This paper draws lessons from domestic and foreign experts and scholars’conclusion, based on the electronic commerce website evaluation characteristics and the basic principles, improves the existing e-commerce site evaluation model, builds roughing index, by respondents to the necessity of the modification of the index score of roughing index, applys the most aggregation ordered weighted averaging operator (MA-OWA) integrated judgment value, then the coarse flotation indexes for screening, eliminating the invalid index, gets key point of index system and the comprehensive evaluation index system. In order to effectively protect the scientificalness and the rationality of electronic commerce websites’evaluation process, this paper introducts the theory of Cloud Model. Cloud Model theory can avoid the human subjectivity in the evaluation process, by comparing the evaluation of e-commerce web site evaluation and standard cloud, then to evaluate the electronic commerce web site. Application example shows that the model has a certain theoretical basis and availability, can effective appraisal the enterprise electronic commerce website, the model has realistic meaning. At the end, the paper puts forward the limitations of this model and the improvement direction in the future.