Study On The Theory Of The Website Value Appraisal

With the conception that website is the suppositional society's medium going a step further exhibition and extend, the"one to more"spreading way of the traditional medium as public communication implement evolves to the "one-to-one" spreading way of website step by step, and then, website value becomes one of testimony for the host of advertisement to put advertisement. At present, the website merger,making a price becoming a shareholder,appearing on the market for website accept the general public's attention gradually, being able to grasp website value objective and accurate in above-mentioned economic activity becomes very important significance to relating to both sides.The study on the website value appraisal from Home and abroad is few , website value appraisal becomes a problem that is urgent to solve .Owing to this , the paper takes the website economic value as centre and develops the research to website value appraisal.The paper puts forward purpose,content and method of study on the website value appraisal by analyzing current study situation form home and abroad ,expounds website, website value and website value appraisal key element etc, it has provided necessary theory for the following research. The paper analyzes the representative commerce website and Electronic Commerce website's profit pattern and marketplace scale, structures the value index system on commerce website, enterprise website, Electronic Commerce website and government website joining the their characteristic, effect and profit pattern and so on. The paper adopts expert marking law,AHP etc to tie the weight of value index system. On the basis, the paper brings forward the value appraisal method of different kinds of websites.