A Study On The Marketing Strategies Of Rural Credit Cooperative Business In Zhuzhou

With the increased openness of China’s financial markets and the deepening offinancial reforms, a competitive banking system is in place. In order to gain a firmfoothold among fierce competition in the credit market, Rural Credit Cooperatives inZhuzhou needs to initially establish modern marketing concepts. Marketing methodshave to change from extensive to intensive.Based on modern marketing theory, this paper aims to establish accurate marketpositioning, and develop challenging and realistic marketing strategic objectives,through a detailed analysis of the internal and external marketing environment whichthe Rural Credit Cooperatives in Zhuzhou are facing. At the same time, a moredetailed plan for Zhuzhou City Rural Credit Cooperative marketing should include thefour marketing strategies: the credit product marketing strategy; credit product pricingstrategies; credit brand marketing strategy; and channel marketing strategy. Finally, onthe basis of the above analysis, this paper provides a complete set of Zhuzhou CityRural Credit Cooperative marketing proposals from the credit market in the areas ofrisk control; credit, marketing, organizational structure, transformation of ideas; creditproduct innovation, management system; customer relationship management; and thestrengthening of the three small loans. In this paper are the guidelines for ZhuzhouCity Rural Credit Cooperatives to enhance the marketing concepts and marketing mixstrategies of the credit business to improve the use of levels, ensure future expansionof market share, enhance core competitiveness, and achieve sustainable development,and so to provide a train of thought.In short, credit marketing is a systematic project. We must establish a "market-oriented, customer-centric" concept of modern marketing, according to "second-lineservices to front-line, front-line customer service" principle, to achieve co-marketing.At the same time, credit must be the overall development of marketing objectives,resources and environment adaptation and credit-marketing process in combinationwith the use of a variety of strategies, which should also be flexible, and compatiblewith the market.