Research On Competitiveness Of Agriculture Product Wholesale Market

On the base of domestic and foreign agricultural products logistics development experience, combinedwith the theory of strategy analysis and market industry analysis on agricultural products wholesalemarket, this paper made a research on the market competitiveness and success factors, explored the wayto improve the market competitiveness by case analysis.Chapter I is thesis summary，introduced the background and importance of agricultural productswholesale market. the competitiveness of agricultural products wholesale market is the research object.It concludes research on agricultural products logistics, PEST analysis, competitiveness and successfactors, SWOT analysis and the development method of agricultural products wholesale market. Themain methods used in this paper include Inductive analysis, comparative analysis and empirical analysis.Innovations consist of competitiveness and success factors, and development method of agriculturalproducts wholesale market.Chapter II is the theoretical basis, they consist of PEST analysis, competitive model analysis, SWOTanalysis and success factors analysis. Agricultural products wholesale market has good competitiveness,because of high competitiveness in the industry, middle competitiveness from suppliers and buyers,weak competitiveness from emerging competitors and middle competitiveness from substitutes. Thefactors impacting competitiveness of agricultural products wholesale market include economic factors,location, brand, scale and network, management, fees, integration and value added service.Chapter III is research on present situation of agricultural products wholesale market. Agriculturalproducts wholesale market gains the support of government and has good economic environmentfoundation. The urbanization advances the growth of agricultural products wholesale market. Themodernization of agriculture improved the scale and modernization of agricultural products wholesalemarket. So the development of agricultural products wholesale market has good external environment.The writer made a research on Shandong Shouguang agricultural products wholesale market and Bujiagricultural products wholesale market etc. These successful experiences are worth domestic peerlearning and reference.Chapter IV is case analysis. After introducing the present situation of Minle agricultural productswholesale market of Yangzhou, the writer made research on the competitiveness and SWOT analysis ofMinle agricultural products wholesale market, then made strategy development methods. Market Minlecan get self-improvement by internal development and get industry chain integration extension byexternal merger. Internal development methods consist of information construction, advancement ofcommission settlement, acceleration of market construction, enrichment of product line, development ofsupply and environmental friendly disposal of garbage. External integration methods include three ways:upstream integration means to build fruit and vegetable planting base or cooperate with planting base,midstream development consists of cold chain logistics construction, agricultural products processingand distribution, downstream integration means to strengthen strategic cooperation with supermarketsand department stores.