Research On Synergetic Evaluation Of Agricultural Products Wholesale Market

In China,the agricultural product wholesale market is the core and hub of the agricultural product circulation system,and also the distribution center of agricultural product logistics,business flow and information flow.Doing a good job in the construction of a wholesale market for agricultural products is conducive to promoting the optimization of the agricultural industry structure,driving rural social and economic development,and promoting urban-rural economic interaction.With the continuous improvement of my country's national income and the rapid development of information technology,many new marketing channels have emerged,which have a certain impact on the traditional agricultural products wholesale market.Facing the increasingly fierce market competition,the agricultural product wholesale market must adapt to changes in the external environment and enter the stage of "connotative development" from "extension expansion".The agricultural product wholesale market as a market entity needs to be constructed in concert with other relevant economic entities to form a synergy effect of 1+1>2 in order to further reduce circulation costs,thereby improving market competitiveness and construction level.Therefore,scientific and effective evaluation of the coordination level of the agricultural products wholesale market construction can reveal the problems in the agricultural products wholesale market construction,and then provide some suggestions and methods for improving the agricultural products wholesale market construction and development level.This article takes agricultural products wholesale market as the research object.Firstly,it combs the development history and current situation of my country's agricultural products wholesale market,and analyzes the evolution process of the cooperative factors in the development of agricultural products wholesale market from the perspective of collaboration.Then,the agricultural product wholesale market is coordinated to build a state parameter system for the cooperative construction of the agricultural product wholesale market based on the cooperative elements.A total of 17 state parameter indicators are set,and on this basis,a cooperative evaluation model of the agricultural product wholesale market is established,and the agricultural product wholesale market is calculated through the model.The level of synergy in the construction is based on the grey correlation method to identify the order parameters of the collaborative construction of the agricultural products wholesale market.This article takes Pinghu agricultural products wholesale market as an example for empirical analysis.The agricultural wholesale market of Pinghu City is sponsored by county-level supply and marketing cooperatives.It is a local wholesale market that focuses on the sales area and takes into account the production area.It has a certain representativeness.By acquiring the state parameter data of the market at 16 points from 2016 to 2019,the article uses the established synergy level evaluation model and evaluation method to evaluate the synergy level of Pinghu's agricultural wholesale market.After calculation,the coordination level of the agricultural wholesale market in Pinghu generally shows an upward trend,but there is still much room for improvement.At the same time,the order parameters of the collaborative construction of the agricultural wholesale market in Pinghu are identified as: logistics capacity,human resource level and market radiation capacity.It is consistent with the reality of the construction of the agricultural wholesale market in Pinghu City.According to the results of the collaborative evaluation,this paper proposes countermeasures for the collaborative construction of the agricultural wholesale market in Pinghu from the aspects of improving the level of industrial coordination,improving market infrastructure construction and management coordination.This paper verifies the feasibility and effectiveness of the evaluation model of the cooperative level of the agricultural products wholesale market through an empirical analysis of the agricultural products wholesale market of Pinghu City.Further research can further improve the state parameter system of agricultural products wholesale markets,and at the same time select more types of agricultural products wholesale markets in different regions for research.