Research On The Evaluation Index System Of Tourist Destination Brand Competence Based On Low-carbon Economy

In recent years, the world’s environmental pollution problems become more and moreserious; The phenomenon as acid rain, flood, debris flow etc. occurred frequently, thesurvival of the human society is facing the huge threats, the transformation of economicdevelopment model becomes the urgent problems to the world. In2003, England firstproposed the "low carbon economy" concept; in2007, Hu jintao clearly pointed out that"China must develop low-carbon economy" in APEC meeting; and August2009, onceagain, the standing committee of the National People’s Congress confirmed the target of“basing on China’s national conditions, developing low-carbon economy”, marking a low-carbon economy in China has formally becomes the national strategy of system. Low-carbon economy era has come.Low-carbon times puts forward new request for tourism, as the tourism supportingbody, how the tourist destination making the advantages of brand competitiveness,becomes the primary problem of tourist sites. In the past, the competition between tourismsmainly around the tourism resources, products, line, etc., they pay more attentions to theresult of tourism resource development, but seldom consider how the damage during theprocess of the development. Today, the consciousness of tourists’ low-carbon constantlyimprove, the choices of tourism are changing to the low-carbon factors such as the naturalecological tourism resources, environment of good degree and so on. Tourist destinationmust based on the full understanding of their own basis resources, then combined withlow-carbon requirements, improves its brand competition ability continuously. So that itcan make the destination gain the sustainable development of the tourism resorts in theincreasingly fierce competition in the tourism flow.Based on the tourism destination brand competitiveness and low-carbon economywith its essence, this paper reveals the relationship between the tourism brand competitiveness and low-carbon economy, definite the concept of the tourism destinationlow carbon. In the course of the study, this paper combines literature research andnormative research method, draws lessons from domestic and international brandcompetitiveness of tourism destination research results, designs an original evaluationindex system of tourism destination brand competence based on low-carbon economy,through the questionnaire and expert scoring way to get the data, uses AHP method toprocesses the data, gains the weight of the data for correspondence analysis, then forms acomplete index system. Finally selecting Guangxi Beibu Gulf as the empirical analysis, getthe result and puts forward five Suggestions on how to promote the brand competitivedevelopment. The research in this paper is looking forward to provide some beneficialinformation for tourism destination enterprises and local governments.