Research On Management Of Crisis Response Of Private Enterprises In China

Public crises around us constantly,"poisonous milk","waste oil","shoes yogurtevents linger around us, and for enterprises, these crises ranging from major injuries"vitality ", re-directly to bankruptcy. The face of crisis everywhere, starting from thecurrent situation of China’s corporate public relations crisis management, success andfailure cases compare domestic and international public relations crisis management,and public relations crisis management system based on private enterprise in China toestablish the need of private enterprise crisis management in general is missing andshould be given greater attention and support conclusions. In this regard, this paperpresents the policy recommendations of a public relations crisis management systemdesigned for the characteristics of China’s private enterprises and improve the publicrelations crisis management system of China’s private enterprises.The main content of this paper is as follows:Chapter I, Introduction. Clarify the research background to determine thesignificance of the topic of research ideas and innovation that may exist with.Chapter II, Research on corporate public relations crisis management. Through alot of reading to determine the concept and characteristics of the crisis publicrelations, and review of the formation and development of the public relations crisismanagement theory, and leads to the breach of the issues and research through theprevious literature.Chapter III, The status of China’s private enterprises Crisis managementproblems. Recent developments of China’s private enterprises in crisis PRmanagement in general, find the current problems, and analysis, and proposed toestablish the necessity of public relations crisis management system of China’s privateenterprises.Chapter IV, The experience of foreign corporate public relations crisis management. Crisis management cases the enterprises of the United States, Japan,Britain, France and other countries to collect and collate, compare learn from a lackof corporate public relations crisis management, and summed up the lack ofmarket-oriented enterprise neglect with the government not pay enough attention tothe The dual factors led to the lack of crisis management issues.Chapter V, Corporate public relations crisis management system designed for thecharacteristics of China’s private enterprises. Determine the basic requirements of apublic relations crisis management system of China’s private enterprises designedbased on the third chapter analyzes the characteristics and problems of privateenterprises. And on this basis, constructed based on the construction of thecorresponding departments, prevention and early warning mechanisms, emergencytreatment and long-term repair of private enterprise crisis public relationsmanagement system.Chapter VI, How improve the system of private enterprises in China Crisismanagement suggestions. From two angles of private enterprise and the governmentput forward the5specific suggestions to achieve China’s private enterprises Crisismanagement system can be carried out, without departing from the policy, notdivorced from reality.