Foundersc Corporation Problems And Solutions:during The Process Of Brokerage Business Transformation

The securities industry as an important part of China’s financial industry has gonethrough nearly two decades of ups and downs. Shanghai Stock Exchange was established inthe early1990s as a starting point, China’s securities brokerage business start-up staggeringprofits. But after the temptation of huge profits, the establishment of a large number ofsecurities companies, leading to serious homogeneity and huge competitions. Brokeragebusiness has long been one of the main pillars of the business of securities companies thatbrings a lot of revenue to the securities companies. Competition in the brokerage businessalmost to the point of white-hot, reason various from having not very professionalpractitioners, homogenization of excessive decrease in commissions etc., it is difficult toobtain large gains just rely on brokerage business. In fact, China has a lot of brokeragestrying to find the right broker business development models also change the way oftransformation, but the success is very little. Entered2013, the brokerage businesstransformation road is still difficult, this study is to use Founder Securities as a typical model,learn from the success stories of foreign brokerage business transformation, combined withdomestic economic environment and industry conditions, revealing problems encountered inthe transition process will be, in turn rely on the company’s own advantage, to come up witheffective countermeasures, and thus also for others in the reference case.In this paper, a total of six chapters, the first chapter is an introduction to brieflyintroduce the background, significance, methods and innovation, and a summary of thetheory put forward by the experts and other researchers; second chapter is an analysis to U.S.brokerage securities brokerage business model, mainly to the Merrill Lynch brokeragebusiness model for the study leads to the China Securities Brokerage development ofrevelation; Chapter three is to analyze the situation and development trend of the Chinesesecurities brokerage business, the problems raised from the development of domesticsecurities brokerage business; Chapter four is the object of this paper-Founder Securitiesbrokerage business development status and describe the problems exist in the currenttransition process; Chapter five is about the countermeasures and suggestions to Founder Securities transformation; sixth chapter is the conclusion drawn on the basis of a review textof the securities brokerage business transformation to the benefits of Founder Securities andother brokerage industry worth learning development model.