Study On Competitiveness Stratey Of Brokerage Business For Shanxi A Securities Company

For30years, with the gradually deepening of China’s economicsystem reform, to improve the level of the national economy rapidly. In themacro context of rapid economic growth, along with the reform ofnon-tradable shares of listed companies, securities companies comprehensivetreatment and so on many fundamental reform of the system work basicallycompleted, left over from history of some prominent institutional barriers andmarket risk was solved, and transforming changes have taken place in China’scapital market, the increasingly important role in macro economic "barometer".The securities market as an important part of financial markets, thedevelopment of the national economy plays an important role.This paper USES literature research, case analysis, comparative analysisand other research methods, combined with the actual situation of shanxi Asecurities brokerage business, through the analysis of the external environmentand internal factors, determine the competitive strategy is advantageous to thecompany long-term development of the brokerage business.A thesis research thinks, shanxi securities brokerage business plementationof differentiation competitive strategy. And from A securities brokeragebusiness innovation project in shanxi and shanxi A securities brokeragebusiness innovation thinking two proposed the concrete implementation ofcompetition strategy. Among them, shanxi A securities brokerage businessinnovation project put forward the account system innovation, the servicesystem innovation, unionpay payment business, trading tools innovation,mobile financial terminals, etc. The creative thinking in A securities brokeragebusiness department in shanxi, this paper puts forward that the flagship store, high-end shop, shop, store, store outlets such as the creative thinking of thesales department. Finally, the paper puts forward the measures on theimplementation of differentiation competitive strategy: do a good job inmarket segmentation, to provide differentiated services; Rich in brokeragebusiness chain, product differentiation; Building technology platform ofdifferentiation strategy; Establish the talent incentive mechanism of thedifferentiation.A securities company’s brokerage business in shanxi in the securitiesindustry representative, for A shanxi securities company’s brokerage businesscompetition strategy research, to other companies in the same industry andrelated strategic management of financial institutions should have certainreference significance and practical significance.