| With the leisure era and the advent of the experience economy, sports tourism withits participation in the wide and rich contents, loved by the people. Accompanied by the"National Fitness Program" development, public health awareness increases, the sportstourism development of the tourism industry will become a major bright spot. TheTwelfth National Games was hosted by Shenyang first the largest, the highest level, themost influential national sports event. At the appointed time to the development of sportstourism in Shenyang brought hitherto unknown. Shenyang Qipanshan as Shenyangtourism ’s business card, how recognize situation, take this as the turning point, thecomprehensive development of sports tourism is the current urgent attention problemsand strategies.Qipanshan mountain of Shenyang is the largest natural scenic area, which is richin resources, every year attracts a large number of domestic and foreign tourists. But insports tourism product development still exist in few species, dispersion, developmentstrength is insufficient wait for a problem, this paper from the following aspects:First, through to Qipanshan mountain sports tourism products present developmentsituation analysis, to understand further the development of Qipanshan mountain sportstourism product of necessity, the Qipanshan mountain sports tourism productdevelopment is insufficient and future development direction.Second, the Qipanshan Mountain Sports Tourist behavior feature of empiricalresearch, understand to Qipanshan mountain sports tourist information, realize the realityand potential demand of tourists, and analyzes the chess mountain sports touristconsumption motivation.Third, according to the survey results and analysis data, determine the Qipanshanmountain sports tourism development overall train of thought, put forward the Qipanshanmountain sports tourism development structure, according to the structure and the touristdemand, put forward the specific measures for further development. |
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