Jining City Cultural Tourism Industry Development Research

At present,China’s cultural industry has a good momentum of development. Faced with this trend,Jining City has a number of cultural tourism resources (since ancient times was known as "the hometown of Confucius and Mencius,and ceremonies"),how to use your own strength,accelerate the development of cultural tourism products and promotion of cultural tourism industry the rapid development of new opportunities,you can grab it,and the entire tourism industry to catch up,the main problem is to be discussed in this article. Theory and cultural theory of supply and demand of sustainable development,industrial development theory,industrial organization theory,the principle and mode of explore the development of cultural tourism industry,through research,analysis of the status of the development of cultural tourism industry in Jining City,to further discuss Jining cultural tourism industry and the main problems,and then use the SWOT model and conducted in-depth analysis of cultural tourism in Jining,to further explore the mode of development of the cultural tourism industry in Jining City,Jining City Cultural Tourism product development principles,development types. Finally,the author of Jining City,the cultural tourism industry the problems from a strategic policy last specific to the approach given their own suggestions. Paper is divided into six chapters.Chapter I:On the basis of extensive literature on cultural tourism research background, as well as domestic and foreign scholars on the study of cultural tourism progress, clearly the methods and ideas of the thesis.Chapter2:through the collection of information, the concept of cultural tourism, defined, in-depth analysis of the main theories of cultural tourism and cultural tourism industry, solid theoretical foundation for the follow-up study.Chapter3:On the above basis of the theory, discusses the principles and mode of development of the cultural tourism industry.Chapter4:First Jining Tourism development conditions, then the tourism resources of Jining City obtained the characteristics of Jining City, cultural and tourism resources. Through access to the statistical literature, as well as survey and analysis of Jining City, the cultural tourism industry development status, and finally into the SWOT analysis of the development conditions of the cultural tourism industry in Jining City, pointed out that the main problems of the development of cultural tourism in Jining City.Chapter5:specifically into the cultural tourism product development level, from the micro level, a detailed analysis of the types of Jining City Cultural Tourism product development and key development projects, and finally, the depth of Jining City, the cultural tourism industry development model.Chapter6:The first five chapters based on the summary of the overall situation, some measures of the cultural tourism industry development in Jining City. From the macro aspects of the proposal.Chapter7:Conclusions and Prospects.