Study Of Urban Cultural Tourism Product Based On The View Of Cultural Capital

Recently, culture and tourism industries have been developed rapidly, and cultural tourism has become the focus of attention. How to make the city’s cultural resources change into cultural capital, and create economic benefits? In which way can the urban culture integrate with tourism industry perfectly, and make out distinctive urban culture tourism products? How to prevent the adverse impact of excessive market-oriented development to the urban cultural? These are many problems need to be scrutinized in the context of new era.This paper attempts to research the relationship among culture, cultural tourism and urban development, from the view of cultural capital and industrial construction. Trying to improve the theoretical system of cultural tourism and enrich related research fields.On the basis of the theory and literature analysis, we can find out the concept, form and accumulation mode of city cultural capital, clear the steps of the value of cultural capital to achieve. From the view of product and industry, to discuss the basic properties of cultural tourism, such as definition, scope, system etc.. After analysising the interaction between cultural tourism and urban cultural capital, we will find out that cultural capital supports the development of urban cultural tourism. There are three factors affect the transmission and accumulation of the urban cultural capital: the difference in primitive accumulation, ability to obtain and ability to protect the continuance. There is an interactive relationship between cultural tourism and cultural capital:two-way choice. Deeply understanding and making use of this will be significant both in accumulating cultural capital and developing cultural tourism.Finally, according to the analysis of Jinan’s cultural capital, we can find that there are many problems for this city’s tourism development. It will be necessary to improve the acquisition and continuance ability of Jinan’s cultural capital.