Study On The Strategy Of The Development Of A Group

The formulation of enterprise strategies is a dynamic and long-term process, also an important element of enterprise management. The strategy formulation is closely linked with the destiny of the enterprise. Earth-shaking changes are taking place currently. If an enterprise doesn’t develop new products and explore new fields, it will be eliminated by society. Only if keep innovative, an enterprise can keep up with the pace of the times and the enterprise strategies can adapt to the changing environment. It is especially significant in such a situation that China has joined the WTO and the competition is fierce in the industry and the domestic construction industry is excellent. A group is in such a situation. Although the overall development is gradually increasing, the strategic planning for the future market competition must be made.This paper first gives a brief introduction to the basic situation of A group and then applies PEST. SWOT and Porter’s Five Forces Model to analyze the internal and external environment. The Internal and External Factor Evaluation Matrix are also applied to analyze the superiority, weakness, opportunity and threats. Firstly, it indicates through macro environment that A group is in a historical period of development in its outside environment. The present main competitors in the same industry are analyzed and mutual superiorities and weaknesses of are obtained. Real estate and multiple business logistics as well as the industry competition structure of automobile industry are stated. Secondly, the internal resources and superiorities of A group are analyzed. The existing problems are pointed out and corresponding improving suggestions are put forward. Lastly, the overall developing strategies of A group are analyzed and the ways of taking control and strategy implementation are discussed.This paper mainly analyzes the present strategies of A group.Related analytical methods are applied and improving suggestions are put forward. Hopefully, it can play a guiding role in the future strategies formulation of A group and the company’s market competiveness can be promoted and meet the demand of the company’s sustainable development.