| With the advent of the information age, the use of the network has penetratedinto consumer daily life in any one corner. The fast growth of group-buying marketbring many group-buying users and the corresponding large service providers,gradually becoming a new business model, online group-buying also get the bulkrapid development. This kind of new formats brings some impact to existing retailspace structure, group-buying as a new retail business,it will bring about the deepinfluence of the retail space structure.In the background,the rapid development of new group-buying businessmodel,this paper is mainly using empirical analysis and comparative study, furtherdata to support,take shijiazhuang as an example, choice the first and the largest scalegroup-buying websites——sjz7nets,use information entropy and multi-peak gaussianmodel, to explore the influence of the virtual electronic business format to realitycommercial space organization, in order to optimize the urban commercial layout.The study founds that:(1)from the municipal districts of view,with group-buyingwebsites, Commercial network space distribution uneven, Most commercial networkis still at the bustling streets or business prosperity street intersection, commercialnetwork in Shijiazhuang still has a strong regional characteristics.（2） withgroup-buying websites, the space distribution state of commercial network isinfluence by traffic convenience degree and facilities construction around the businesscenter, electronic business not completely from the reality of the space influencefactors, Also has the effect of traffic and infrastructure.（3）this virtual emergingcommercial intensifies the agglomeration of reality commercial center, virtualbusiness in shijiazhuang area has not fundamentally change the inner rule of businesscircle, but further enhance the polarization effect and core status in the developmentof business center, increased the agglomeration of center. The influence of electroniccommercial is profound to real commercial network, disappearance of the cluster ofthe mature business circle, in fact can intensify the polarization effect on business center.（4）this virtual emerging commercial led the development of the surroundingcommercial, bring new business opportunities to the commercial network in thesurrounding areas, activate its commercial space. The group-buying websites bringradiation leading role to the commercial network in the surrounding areas, furtherproof of the function of electronic commerce will further highlight.（5）the electroniccommerce promotes the development of new business model, promote thedevelopment of the building business and speed up the increase of building economy,group-buying websites and building business form good interaction effect.（6）retailbusiness are chasing the advantage of electronic commerce, the electronic commercialhas the impact of and challenges to price system,mode of operation, and policy oftraditional business, the urgent need to build good development environment forelectronic commercial, to promote the traditional commercial activities change toelectronic business, so as to improve the competitive position of the businessman. |
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