MD Company Based On Modular Design Platform Of Product R&D Project Management Research

Construction of innovative platform-based product development management system to meet the demand for market diversification, to reduce product complexity and enhance the company’s core competitiveness has become a problem with which a lot of enterprises are faced.In this paper, the related theoretical knowledge of modular design were used to analysis MD’s R&D management issues, and a practical application of this related theoretical knowledge were used to address these issues. First, the contradiction between the personalized needs and diversification of market demand at home and abroad and product’management complexity were studied. The author puts forward the existed problem, as well as research methods and its significance. Secondly, through the analysis of the theory, the close contact between them and the actual meaning to company were put forward. Again, by analyzing R&D’management development of modular products at home and abroad, we obtained the importance of modular design in enterprise development. Finally, based on the analysis of MD, Inc. and R&D products problem, proposed changing targets and changing path, and puts forward the implementation of measures.In this paper, through the import and analysis of modular design, refer to the practice case of some domestic companies and abroad, combined with the MD exploration and practice, proposed R&D’s management system based on modular design platform. This management system is not only reflected in the level of parts, it must build innovative product development process and related design process, management system, assessment and decision-making mechanisms. At the same time, supporting building of organization is a prerequisite for successful implementation and promotion.Meanwhile, through consideration by both commercial and technical dimensions, summed up the decision-making management philosophy of innovation, formed a platform-based product development management organizational structural design, and combined with related theory first proposed the concept of "multi-level matrix management" in the management of product development, provides a novel management theory support for explore and practice of platform-based product development management.By related theory and practice analysis of platform-based product development management based on modular design, it will provide a useful reference to home appliance manufacturing industry’R&D strategic transformation and play an increasingly important role in product development management and innovation, continue create enormous unpredicted value.