Research On The Trend Of Auto Parts Industry And Platform Strategy

The world automobile market requirements for automobile safety, environmental protection and energy saving continue to improve, the regulations and standards are increasingly strict, automotive products increasingly personalized, diversified, more technical content of new products and increasing launch speed, the production cost of automobive rise quickly and the competition increased. Then, the vehicle factory put forward higher requirements on auto parts suppliers. In recent years, in order to adapt to the newrequirement of the vehicle factory, there are some new trends in the development of technology, especially the auto parts, there is a trend of universal, modular, electric and intelligent, environmental protection etc.This paper focuses on the analysis of the development of the global automotive industry, auto parts industry and the main auto platform strategy, based on reading a lot of literature and comparative analysis, summarizes the experience of global auto platform, and to the company’s product platform and module as the goal,research and promote in practical work.This paper introduces the development trend of the world auto parts industry, show the way to the Chinese parts enterprises. Secondly, the research and Analysis on the global car platform strategy, summarizes the platform and modular experience, pointed out that the platform is currently the auto enterprise’s survival and development direction.According to the development trend of the global car business platform and modular, the company conducted a project to promote on the platform and modular strategy. Unified product planning, clear development input condition; through benchmarking Volkswagen, Ford, Toyota, Nissan and other international advanced enterprises, the initial development of the model of the company’s platform; establish the engine compartment, body, underbody, electronic systems, electrical appliances parts five plate, to establish the development platform of the technical route, the overall strategy; combing the enterprise key assembly and parts of the general project; according to the company issued modular quantity target, and draws up the implementation of the ideas and measures to promote, according to the different types of component commonality strategy, promote the implementation of the project, and achieved great economic benefit.