New Materialism Research On Apple

Apple company is famous for its innovation spirit of "Think Different"。Steve· Jobs (1955-2011), as the founder of Apple Inc,which spirit has become the foundation of Apple. In further, Steve has the Position as Scared as God.Under the guidance of New Materialism thought of Marx, the topic expands the study on the Apple. Firstly, the essay is described on the relationship between Apple Philosophy and New Materialism; Secondly, the critic has been made on Apple fetishism by the subjective dimension of the Marxist history dialectic. Last but not the least, the issue rethinking the phenomenon of the Apple fetishism in the vision of historical materialism, which also clarifying the roots of this phenomenon in Ontological.It is very important to study Apple Phenomenon. On the one hand, it has demonstrated the vitality of the New Materialism in the contemporary by the interpretation of apple philosophy.On the other hand, the topic has also opened up the reflection on the Apple fetishism in some sense by Marxist history dialectic. In further, it’s make the inception to cultivate and bring up Chinese Apple and Chinese Steve Jobs.