Research Of Crisis Management Of BSM Limited

“Microsoft’s bankruptcy is always close at hand within180days.” Said Bill Gates.It is often said that the business world is just like a battlefield. We know that thedeveloping road of the contemporary enterprise is not Bon voyage. On contrary, we maymeet the crisis and critical point at any time.James Collins, Strategic management expert once said, an enterprise which didn’t gothrough the recession cannot be called a truly successful enterprise. To be a successfulenterprise must first experience the failure in the slump market. We have to admit that agood company is capable of designing and planning the effective management mode toagainst crisis; ease the conflict with clarifying the facts. It also can propagandize for thecompany image, increase the esteem and prevent the company from any negative news.But if we cannot predict the potential crisis, our brand we built up painstakingly is likely tobe instantaneously destroyed due to our wrong decision making and inadequate analysis.Therefore, this paper’s analysis and research is made on BSM’s redundancy crisis. Toanalyze BSM’s solution of their crisis PR, and lesson learnt from their mistakes so as towork out a more rational and feasible crisis management system. We are targeting to findthe root reason for these China based MNC experienced rough time for doing business. Wewill combine crisis management with public communications and crisis PR to illustrate thecause of their issues. The research and analysis will help to design an effective system forease crisis and early warning for a company which has potential issues. Utilizing thissystem to cope with various crises and set up a model which can apply to the similar case.The MNC which are doing business in China can learn much from it, such as how toresolve the contradictions, avoid conflicts, etc. With the help of this effective system, theseMNC will achieve considerable profit, smooth labor relation and prosperous. That’s thewin-win situation we’ve been working on.