Research On Tea Chain Operation

Origin of tea chain operation represents the beginning of modern chain operation industry. Tea chain operation was considered to emerge in1859in the United States from the modern sense. At that time, the creation of the Atlantic and Pacific Tea Company was considered to be the first tea chain store all over the world. China maintained top one for many years as the main country of tea production in the world with a long history of tea production, but our country was rather late on carrying out tea chain operation model. The chain operation is the important commercial operating mode for healthy development of tea industry. The paper took the tea chain operation as a research subject. The content included the followings:overview of tea chain operation, developing overview of Fujian chain operation, the problems and reasons of tea chain operation in Fujian, the developing countermeasures for tea chain operating in Fujian. I hope to promote rapid development of the tea industry in Fujian with the aid of chain operation mode and consolidate and develop the position of Fujian as the leading province in domestic tea industry. It proposed the following strategies to advance the health development of tea chain operation in Fujian, including strengthening the support of government to tea chain operation, multi-channel financing to achieve large-scale expansion, construction of tea production base, improving tea quality control system, cultivating professionals on tea chain operation by multiple channels, actively exploring online store operation and realizing interactive development of online and offline and strengthening the construction of logistics distribution center.