| Cultural tourism is carring out in full swing under the guidance of national policy. In order to promote the development of cultural tourism better and the coordinated development of culture and tourism,Shugang—Slender West Lake scenic area in Yangzhou was awarded national cultural tourism demonstration area by Ministry of Culture and National Tourism Administration. So Shugang—Slender West Lake scenic area in Yangzhou become the sample of the integration of national culture and tourism development and how to realize the cultural industry in the benign interaction with tourism industry.On the basis of researching the previous literature,I combine with the relevant theories of cultural tourism development and protection.And I also adpot the combinment of normative analysis and empirical analysis and the combinment of qualitative analysis and quantitative analysis methods.Finally I think deeply about the protection and development of national cultural tourism demonstration. Because the national cultural tourism demonstration area is new things, the study aims to highlight the effort of Shugang——Slender West Lake scenic area in Yangzhou.And in order to exert its effect better I think of it deeply.The paper includes six parts:The first part is introduction.It introduces the background and significance of the topic, review the past studies and put forward the contents, methods and thesis framework.The second part makes clear definition of the related concepts of cultural tourism, expounds the related theories of development and protection of cultural tourism which provide theoretical support of the research.The third part makes study of the relationship between the protection and development of cultural tourism scenic spot. It includes the positive influences and negative influences of tourism development.And it aiso includes the role in spot protection promotes tourism industry.The fourth part expounds the creation process of national cultural tourism demonstration area,formulates the standard made by Yangzhou. According to the "tourism resource classification,investigation and evaluation" promulgated by the National Tourism Administration,I made classified introduction of the cultural tourism in national cultural tourism demonstration area.I summarize the protective measures of national cultural tourism demonstration area and the development, business and management strategy.The fifth part thinks of the demonstration effect of Yangzhou. I make research of the exemplary role reflected in what aspects.They include the plan of tourist scenic spot, the connotation of cultural tourism resources, propaganda of the cultural tourism products and construction of scenic spot infrastructure. In order to exert the effect of Yangzhou better, I make some thinking and put forward direction in the future.We should make sure the creation range and creation program, enhance the protection of resources and environment, think of the motive force of development of Yangzhou and explore the operation of urban tourism products.The sixth part is epilogue. I summarize the results of the research and pointe out the problems to be solved in the future. |
