The Impact Of Cultural Tourism Exploitation On The Development Of Relative Cultural Industries In Guilin

With the development of tourism, cultural tourism has become a new trend of tourism development in 21st century, at the same time, researches of theory and practice on cultural industries in all countries of the world are also gradually increasing. However, there is still a research shortage in the connection between cultural industries and cultural tourism exploitation, which also relates to culture. At present, studies on cultural tourism exploitation are most focus on national cultural tourism development, special development, the mode of cultural tourism development and the perspective of resource. The impact of the cultural tourism development comes most from analysis of local socio-economic, cultural protection and succession, community residents and environmental factors, and very few researches consider the impact of the cultural tourism exploitation on related cultural industry development. As a tourist city, Guilin is rich in natural and cultural resources. It has some of the well-known brands of cultural tourism after cultural tourism development. And how to use these advantages to promote the development of cultural industries needs to analyze theoretically cultural tourism development's impact on the cultural industries development.Through analysis in literature search of domestic and international cultural tourism development and the current study status of cultural industries development, based on previous research on cultural tourism development and its further definition, it contains the meaning of cultural tourism resources exploitation and in-depth mining of cultural connotations of natural tourism resources, mainly in three modes: the direct use, enhance integration and historic restoration. There is still not a final conclusion about the concept of cultural industries in academic community, the paper adopts the concept and classification standards of the"Cultural and classification of relevant industries"issued by the National Bureau of Statistics, summarized trade classification according to the relation between development of cultural tourism and cultural industries. Drawing on previous research, it is assumed that the industrialization of culture developed from commercialization, the organization and enlarged scale.Through comprehensive analysis, the production of cultural tourism development are divided into two types: services and products, and in accordance with the connection with related cultural industry there are tour exhibition services, entertainment and leisure services, tourism and information services, and tourism shopping services, of which the first two belong to service, the last two are in the form of products. Through summarizing and classifying the related cultural industries affected by cultural tourism exploitation according to the four products, the types of them have been determined, including travel agencies and scenic spots, which are categorized into tourist leisure service in"Culture and related industries Category", culture and the arts, publishing, broadcasting, film and television services, the network of cultural services, news services, entertainment, other cultural services and related cultural production and sales, which contain all the major categories of"cultural and related industries category".Travel agencies and tourist destinations which are habitually regarded as tourism industry have been analyzed from the aspect of cultural tourism development's influence on related industry development. Other cultural industries have also been discussed on the same aspect in four categories: tour exhibition services, recreational services, tourism and publicity services, tourism and shopping service.Through analysis on the current condition of cultural tourism development in Guilin, it has developed heritage landscapes tourism products, folk customs tourism products, arts and cultural tourism products, and noticed that good results were attained by in-depth mining the culture connotation of natural tourism resources, and upgrading cultural quality of tourism products. At present, the main problems are: inefficient development and utilization of cultural resources, and inadequate integration of culture and tourism.According to the summary of ideas above ,specific materials and practical case studies to analyze the cultural tourism development's impact on the related cultural industries, firstly, discussed scenic spots, exhibition and festivals ,and folk tourism of the tour exhibition services industry ,then analyzed the leisure and entertainment industry in the amusement park, literary and artistic creation and artistic performance , explored promotion in tourism and publicity service and related industries by advertising, journalism, broadcasting, publishing and networking services , and made elaboration of tourism shopping service, according to the conditions of tourist souvenirs, books and travel Audio-video products, and introduced travel agencies as a separate category.Through the use of association theory, industrial integration theory, the industrial chain theory in Industrial Economics and cultural geography, and other relevant theory, according to the analysis about the impact of cultural tourism exploitation on related cultural industry development in Guilin, further determined the scope of its impact .Referring to the three stage theory of multiplier effect in tourism economics, discussion had been made in the direct influence on tourism crafts, performing arts products and tourist attractions, the indirect influence on cultural resource and means of publicity and inducing influence on other cultural industries, and put forward ways of promoting industry development in aspects of resources and products'innovation, expanding market space, leading to industrial integration, promotion of technological innovation, industrial restructuring and upgrading.On the basis of RMP theory in previous cultural tourism development, the model of related cultural industry affected by cultural tourism development has been tried to created based on the relationship among Resources, Products, the Market and mode of the commercialization, organizations, and large-scale in the cultural industries development. Based on all above, for the culture tourism development of Guilin and the common development of cultural industries, some policies are proposed: improving the core competitiveness by in-depth excavating the cultural connotations of tourist destinations ; improving infrastructure to upgrade reception capacity, striving to develop the MICE tourism;paying attention to conservation and heritage for the sustainable development of folk culture tourism; promoting the chain development of performing arts products with the help of brand; strengthening the interaction with the media to share the benefits;specializing in innovative travel shopping goods;improving the quality of travel agencies service, and related policies.