The Empirical Analysis On The Influencing Factors Of Vegetable Farmers’ Will To Participate In "Super Agricultural Docking"

Hunger breeds discontentment, feed with food for the first, vegetable is the indispensable human daily life information, which is special for fresh agricultural products. Since the reform and opening of China vegetable industry swift and violent development, at present in our country vegetable is the most widely planted in grain crops, the most important economic status, and other agricultural products cultivation compared with higher comparison benefit, has become one of the important channels for increasing farmers’income.With the development of social economy, the people’s life quality rise ceaselessly, the domestic vegetables market environment the significant changes have occurred, from the original seller’s market has gradually transition to the buyer’s market phase. But the prosperity of vegetable production did not at the end of the value realization are reflected,"food base hurt your dishes are hurt people in farming" coexisted embarrassing situation often appear, restricted the vegetables planting and the realization of the farmers’income desire. To solve the difficult problem of sell vegetables, farmers are seeking orders from agriculture, join cooperation economic organization and Angle cooperation, but due to defective system, to know there is a deviation on, the wishes of farmers can not achieve, leading to participate in the vegetable cooperative marketing effect is not ideal.This study in summary on the basis of existing research results, in the central energetically advocate "agriculture super docking" under the background of the new marketing mode, using economics, behaviour, marketing and related theory, through to400households in jiangsu province vegetables planting and peasants for investigation, farmers are involved in constructing "agriculture super docking" intend to influence factors of empirical model, using the binary Logistic regression processing and find the main influence factors, and the size of the contribution of each factor. The results of the study show that:householder cultural degree, policy risk recognition, attitude, business scale, special facilities investment, production concentration, sales situation, market and government from near and far policy support variable to significant influence on willingness to participate, including risk attitude and market except householder sales force direction is negative, the rest are all positive influence on the role, but each variable size differences influence.From the conclusion of the paper’s sets out, we’ll suggest some suggestions from vegetable farmer’education, business scale, infrastructure investment, policy support to guide the vegetable farmers to participate in "super agricultural docking" specific practice, which can help vegetable farmers to enter the market smoothly, alleviate the contradiction between small farmer and big market, and then promote the farmers’ income.